Battle of the SBUX

It’s that time of year again, Starbucks just released its infamous red holiday cup. This year the company has opted for a more minimalist design, a simple red ombre from bright red to cranberry at the bottom. Who knows if Starbucks saw this coming, but this year’s release hasn’t gone as smoothly as planned. Customers are up in arms about the design and are even claiming the company is waging a war on Christmas.

A gentleman by the name of Joshua Feuerstein is going so far as to say that Starbucks removed “Christmas from their cups because they hate Jesus.” Starbucks responded to his viral video and antics on social media by saying the cup is meant to be a “blank canvas” that encourages “customers to tell their Christmas stories in their own way.’ Aka the company is trying “to create a culture of belonging, inclusion and diversity” by shying away from Christmas holiday symbols.

Feuerstein isn’t the only one bothered by this years design. People are furious by the absence of holiday symbols and, of course, venting on social media.

This isn’t what the holiday season is about, whether you celebrate Chrismukkah or not.  Pause…woosah. It’s just a cup.


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