Coca Cola has launched a new online tool that tells you how much exercise or housework it will take to burn off their sugary beverages.
Since the enactment of Obamacare and Mayor Bloomberg’s ban on the sale of large sodas, we are now more familiar with calorie counts. The Work It Out Calculator not only gives you a calorie count for all Coke products, but it also recommends different exercises you can do afterwards to mitigate the calories consumed. For example, a regular 12-ounce can of Coke has 139 calories and equates to 51 minutes of vacuuming, 21 minutes of mowing the law, 34 minutes of table tennis, or 17 minutes of Zumba.
I commend Coca Cola for their efforts to address health issues associated with their products, primarily diabetes and obesity. However, the calculator does not take into account that people come in all shapes and sizes. While I may need to vacuum for 51 minutes to burn off the calories consumed from a can of Coke, the same calculation may not apply to my neighbor.
If health professionals blame Coke for causing diabetes and obesity, there is a simple solution to avoid pilling on calories and consuming 39 grams of sugar. Refrain from drinking sugary fizzy drinks like Coke altogether, in favor of a healthier option. For those of you who cannot give up drinking Coke, the Work It Out Calculator website makes for an interesting visit.
This is not an attempt to criticize Coca Cola, but I think their resources could be better employed on other projects. For example, supporting an after school program that promotes physical activity among youth. Coca Cola could more positively leverage the company’s brand and resources to make a tangible difference among their target demographic.